Have you already strategized the keyword research for optimizing your page?
One of the most important website optimization techniques that should be addressed is the keyword research, and so you have to be careful in this to increase your audience visibility.
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Here Are Some Tips in Strategizing Keyword Searches:
1. Find the Most Relevant Keywords
Sometimes, we want to just rush into any keywords that come to our mind and add them to our SEO keywords. It’s not just about having the most keywords. The more important concern is if your keyword research is relevant to your page and if it adds value to your business. For example, your business is bout roof repairs in Ohio. If you try to have the phrase “roof repairs” ranked as one of your keywords, it would be irrelevant, and there may be more people who are searching for roof repairs that are not in Ohio. A more appropriate keyword research for it is “roof repair Ohio,” “Ohio roof repair,” or “roof repairs in Ohio.”
2. Anticipate What the Searcher Wants
Many audiences tend to look for more specific searches. Identify your services and include them in your keyword research scheme. For example in a roof repair service, you can add “metal roof repairs in Ohio,” “Ohio roof repairs shingles,” or “Ohio slate roof repairs.” In this way, your page will be more likely to be found by your audience.
3. Use Free Keyword Tools
Keyword research tools give you suggestions on what keywords to use and their relevancy rate. This helps you get more ideas on your keyword research. While many keyword tools are paid, you can take advantage of some free keyword tools available over the internet such as the AdWords Keyword Planner of Google, and the Ad Intelligence of Microsoft.
4. Collect More Keywords
Customer questions regarding the products or services that you offer can be a potential keyword. It can be “where to find best metal roof repairs in Ohio.”
Also, if you had already used analytics data when you were publishing a site, the analytics data can help you generate new keywords.
5. Sort out Related Keywords
Once you have gathered all the keywords that you can use, start grouping them according to how closely they are related to each other. “Roof repairs in Ohio” and “Ohio roof repairs” can just be singled out, while “fix a metal roof in Ohio” can be on a different keyword group. Sort them all out into groups, and come up with the best keyword combination for every group. Any spreadsheet tools can be of great help in organizing your keywords.
The keyword research is one of the biggest factors to optimize your page. Always take an effort in managing your keyword research for a more effective site optimization and to increase your rankings in the results of the different search engines and boost audience visibility in your page, marketing it more successfully.